Sponsorships & Partners

S t Austell Family Group proudly sponsors charities and sports clubs that lie at the heart of local communities across the West Country.

Just as our pubs fuel the social pulse that exists in villages, towns, and cities throughout the region, we firmly support groups and initiatives that do the same, as well as those that serve to safeguard people in need and the environment.  

Here are some of our current sponsorships. 

Only a Pavement Away

We celebrated a new partnership with Only a Pavement Away in 2021. The charity helps people facing or experiencing homelessness, prison leavers and veterans, by placing them into long-term, stable employment in the hospitality industry. 

By working closely with the charity, we are bringing more people going through difficult times into secure and sustainable jobs.  

Marine Conservation Society

korev partnered with the Marine Conservation Society in 2021, representing the latest step in the brand’s commitment to supporting green, sustainable initiatives that help safeguard the environment of our beautiful homeland. 

The Marine Conservation Society is a UK charity campaigning for a cleaner, better-protected, healthier ocean. The charity tackles threats to habitats and species by working closely with communities, businesses, and governments, organising beach cleans and shaping government policy.  

Sports clubs

We support grassroots rugby in Cornwall, Devon, and Somerset, as the Official Beer of South West Rugby. Tribute pale ale continues to enjoy a long-standing partnership with the Cornish Pirates. We sponsor 14 leagues in total, together with many local teams. Tribute is also the Official Beer of Plymouth Argyle and also features at Exeter City and Truro City, as well as many high profile non-league football clubs. 

In 2013, Tribute became the main title sponsor of Somerset County Cricket and appears on shirts in all forms of the game. In addition, Bath Ales Gem is a sponsor of Gloucestershire County Cricket 

We signed a two-year partnership with Cornwall’s Saint Piran pro cycling team and our flagship brand, Tribute. Now in its sixth year, Saint Piran competes at the top levels of cycling in the UK and on UCI Continental Circuits across Europe. 

Sea and surf

korev is the official sponsor of Surfing England, the National Governing Body for the Sport of Surfing in England. It’s run by surfers and supports surf coaches, surf clubs, and surf schools nationwide. In 2020, korev also became the official sponsor of the Cornish Gig Rowing Association - a traditional sport that’s hugely popular in our home county.  

Want to join our family?

The St Austell Family Group has many bows to its string, making it one of the most exciting, long-standing businesses to work within the South West. Your adventure starts here.