Pityme Inn pick up top pub industry award

W e’re delighted to announce that our licensees at The Pityme Inn – Jason and Chris Black - have won the British Institute of Innkeeping’s (BII) Licensee Of The Year Award for 2021.

Jason and Chris Black were awarded Licensee Of The Year

Chris and Jason have been strong competitors from the start and have scored highly across all areas including mystery customer visits, web and social media audits, as well as their on-site judging visit from BII judges. 

The BII Licensee of the Year competition is widely regarded as the most rigorous and hard-fought award for individual licensee operators in the UK. Since June 2021, operators from across the UK have been whittled down from an exceptional field of over 200 entrants to crown the BII Licensee of the Year 2021.

From the start of the competition, these fantastic licensees have shown unmatched knowledge, experience and expertise, and they managed to seal the deal on the final judging day, proving they have what it takes to be the best licensees in the UK.

The team from the Pityme Inn picked up their winner’s trophy in front of an audience of over 900 people at this year’s BII Winter Event, hosted on Tuesday 23rd November at the incredible Old Billingsgate, attended by the brightest and best from the industry. 


Kevin Georgel, CEO of St Austell Brewery said: 

“We’re absolutely delighted that our fantastic licensees, Chris and Jason, have won such a prestigious award. The BII’s Licensee Of The Year Award celebrates the best of the best of British innkeeping, and Chris and Jason certainly maintain and exceed those standards. It’s a very special thing to have been victorious in a national competition like this, and we are all so proud that their invaluable contribution to the community has been recognised."


Damian Saunders, Managing Director of Sky Business said:

“A huge congratulations to Jason and Chris for winning the Licensee of the Year Award. Sky is delighted to sponsor this award and play a part in recognising the individuals that have achieved so much in the industry, particularly after the incredible challenges they have faced over the last 18 months.”


Steve Alton, Chief Executive of the BII commented:

“I’d like to offer a massive congratulations to Chris and Jason on behalf of myself and the whole team here at the BII, including our fantastic judges."


T his is the most rigorous and intense competition in our industry.

"But, it was clear to the judges that they had the dedication and passion deserving of a Licensee of the Year winner. I’d also like to congratulate our other finalists, as getting to the finals of this competition is an incredible achievement in itself.”

As winner of Licensee of the Year competition, Chris and Jason will receive a year’s free Pubs and Clubs subscription to Sky Sports, £500 towards a party in their pub to celebrate with their staff and a model of their pub created by artist Bunty May Marshall to commemorate their win.

Read the latest on our blog

Stay up to date with all things St Austell; from new partnerships and limited edition brews to seasonal menus and inspiration for your next day-out in the South West.